Surprisingly, Cameron himself doesn’t seem too excited about the possibility of a home theater comeback for 3D TV. Won’t consumers want to see the films in 3D and get a similar visual experience when the sequels are available to watch at home? The initial furor over 3D TV was, in part, in response to Avatar, and its sequels may bring attention back to the technology. A recent 3D rerelease of the 2009 James Cameron blockbuster did well and set high expectations for the multiple sequels teeing off this holiday season. That’s a lot of ifs … but there’s also the Avatar factor. As the streaming services look to differentiate their offerings, it could be another salvo in those ongoing wars. Those services could offer new 3D content as well as a deep catalog of existing 3D movies (like all the MCU and Star Wars films that were released as 3D films in theaters), and partner with TV manufacturers to push for glasses-free 3D as a feature in new TVs. Disposable income is rising and people want to watch live sports from the comfort of their homes … it could be promising in the next couple of years,” Dubey says.Ī big factor might be whether streaming services such as Amazon Prime Video, Netflix, and Apple TV+ or Disney+ decide the technology is worth betting on. “Especially for live sports, there’s a lot of people who don’t like to go to stadiums. If manufacturing scales to bring down costs, TV makers develop new technologies that do away with the need for glasses, and fresh applications for 3D like live sports and video games got in the mix … it could happen, if consumers show up to buy it.
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